Episode 214

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Published on:

28th Nov 2022

214: The Evolution Of Retail Ad And Media Networks

Advertising and media networks show high growth potential and large margins. And some retailers are quickly expanding into this business opportunity to supplement their classic retail offerings. But is this a feasible strategy for the future? And is it right for all retailers or brands? To explore more, Oliver Banks joins retail thought leader, Ricardo Belmar, to discuss the opportunities and threats of this new business model.

Listen to this episode to hear Oliver and Ricardo discuss:

  • What we mean by media networks.
  • The evolution of paid product placement from store to ecommerce, and back.
  • Which big risks you should be aware of before moving to an ad-based business model.
  • And if live streaming will play more of a part in media networks.

Show notes are at www.obandco.uk/214.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks