Episode 161

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Published on:

22nd Nov 2021

161: Forging A Customer Complaints Strategy

A huge focus goes into forming a positive customer experience. But when things don't go to plan, customers lodge a complaint. However, often customer service's ways of working is only reliant on rigid policies. Instead, what if you had an intentional strategy about complaints built into your operating model? Oliver Banks is joined by The Complaining Cow, Helen Dewdney. Together, they explore how retailers and consumer-facing brands can support customers after a poor experience.

Listen to this podcast episode and discover:

  • The number one thing you can do to improve how to deal with complaints.
  • How to deal with the risk of serial returners and scam customers.
  • Examples of how to positively handle complaints - and why that can be a winning approach.

Show notes at www.obandco.uk/161. 

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

About your host

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Oliver Banks