Episode 194

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Published on:

11th Jul 2022

194: Focusing On Tech Trends And Avoiding The Fads

Technology is essential to bring many aspects of the shopping experience into the modern day. But there are many elements to consider. From which technology to choose, to convenience and even around the education of the consumer base. To help understand more, Oliver Banks talks to retail tech expert Christine Russo.

Listen to this podcast episode to discover: 

  • How retail tech can bring modern shopping opportunities into the physical store.
  • Why customer education is often the missing piece of the puzzle. 
  • Which retail technologies are true trends and which are fashionable fads. 

Show notes at www.obandco.uk/194.  

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks