Episode 338

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Published on:

15th Jul 2025

338: Making Change Stick for Frontline Retail Teams

Change is the only constant in retail, yet driving it through vast, multi-site operations poses unique challenges. In this episode, Oliver Banks sits down with Darren Kay, a veteran retail leader with companies like Debenhams, Poundland and now Hobbycraf, to unpack how to deliver meaningful, sustainable change on the frontline. From aligning dispersed teams and balancing “business as usual” with transformation, to the power of clear communication and two-way dialogue, Darren shares hard-won lessons for embedding change as a daily habit rather than a disruptive project.

Listen to this podcast episode to hear:

  • Learn how clear, honest “why” messaging secures frontline buy-in and bridges the gap between strategy and store-floor action.
  • Understand the role of inclusive, cross-functional teams in overcoming geographic and organisational silos.
  • Explore practical ways to prioritise change initiatives so they nest seamlessly within day-to-day operations.

The show notes are at www.obandco.uk/338.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

About your host

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Oliver Banks