Episode 325

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Published on:

16th Dec 2024

325: Rethinking Pre-Purchase Personalisation

Omnichannel and personalisation are among the most overused terms in retail today. Omnichannel is too often condensed to the transaction and delivery aspects. Meanwhile, we sometimes forget how to add personality to our personalisation. In this episode, Oliver Banks is joined by Ines Clark, former Head of Global Strategy at Farfetch. Together, they break down the omnichannel customer journey and consider how to add the human touch into the pre-purchase stages in a personalised way, to genuinely help customers to shop. Tune in to explore the exciting opportunities for retailers to redefine pre-purchase customer experience.

Listen to this episode to discover:

  • Learn why omnichannel is about more than just buying and receiving - and consider what's possible for embracing omnichannel at other stages.
  • How to rethink personalisation into two distinct components.
  • Which sector should retailers look to for inspiration in omnichannel and personalisation?

The show notes are at www.obandco.uk/325.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks