314: Reviewing Rufus, Amazon's New Chatbot

Amazon launched Rufus as its virtual shopping assistant, using Gen AI to support customers as they browse the ecommerce site. But is this a sign of the future of retail or just another chatbot? Join Oliver Banks as he reviews how Rufus performs and considers the longer term opportunities of this technology. Learn about the good and the bad of this initiative and decide if you think this could be an initiative that stands the test of time.

Listen to this episode and discover:

Whether Rufus is biased to pushing Amazon brands and products.
Why Amazon still has work to do.
Which new development is most surprising and why.

Show notes at www.obandco.uk/314.

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About the Podcast

Retail Transformation Show with Oliver Banks

Deliver retail transformation to improve profitability and delight your customers

The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.

You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.

So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.

The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

Episode 314

4th Oct 2024

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About the Podcast

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Oliver Banks