Episode 265

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Published on:

20th Nov 2023

265: The Challenges Of Unified Commerce

Unified commerce plays a crucial role in retail, helping customers shop seamlessly and enabling the business and operations to flow accordingly. In this episode, Oliver Banks hosts Bala Parameshwaran from Bain & Company and Nikki Baird from Aptos as they tackle the complexities of unified commerce. From integrating digital and physical shopping experiences, addressing challenges from legacy systems to customer experience design. The discussion reveals insights from the brand new unified commerce report from Bain and Aptos, highlighting the industry's readiness for this transition. Tune in for expert perspectives on orchestrating technology and customer experience in retail, and learn how to access valuable resources for your unified commerce journey.

Listen into this episode and discover:

  • Key learnings from the latest unified commerce research by Bain and Aptos.
  • Which area of unified commerce causes the greatest headaches for retail.
  • How customer expectations are evolving as unified commerce becomes more commonplace.

Find the full show notes at www.obandco.uk/265.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks