Episode 262

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Published on:

30th Oct 2023

262: Omnichannel Vs Unified Commerce

In the dynamic world of retail, "omnichannel" has stood as a consistent goal, an evertrend. However, recently, the spotlight has been shifting to "unified commerce". So the question arises: has omnichannel truly had its day? Dive into this intriguing podcast episode with Oliver Banks as we dissect the essence of both concepts, backed by industry insights and the formidable intelligence of AI. From the semantics of buzzwords to real-world applications, let’s embark on a journey to determine if these terms are mere labels or integral to the retail evolution. And discover which approach comes out on top?

Listen to this podcast episode now to discover:

  • Understand the shift from omnichannel to unified commerce and the distinctions and similarities between the two, supported by insights by industry experts.
  • Discover the necessity of adaptability in retail, preparing for unknown future channels and consumer trends.
  • Recognise the three importance elements to help focus on unified commerce and delivering a customer-centric operating model.

Find the full show notes at www.obandco.uk/262.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks