Episode 259

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Published on:

9th Oct 2023

259: How AR Is Redefining The Shopping Experience

The realm of digital commerce is expanding, yet many aspects of online shopping have remained surprisingly static. Augmented Reality (AR) has evolved into a tool that can blend the digital and physical channels, creating immersive, interactive consumer experiences. But while the technology is undeniably clever and cool, it can easily slip into gimmicky use cases. It must stack up in terms of practical application for customers, and create tangible commercial value. Join Oliver Banks to delve into the application of AR across varied categories, from fashion and cosmetics to home goods, and explore both the exciting potential and its viable uses in practice.

Listen to this podcast episode and discover:

  • The innovative ways businesses are using AR to enhance customer experiences and blend between physical retail spaces and digital channels.
  • Examples from various categories about how AR is being implemented.
  • A look at the future of AR, examining upcoming technologies, potential applications, and arising concerns like privacy and ethics in its application.
  • Crucial considerations for businesses considering AR features to ensure it positively influences buying decisions rather than simply wooing with tech.

Find the show notes at www.obandco.uk/259

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

About your host

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Oliver Banks