245: Elevating Customer Conversations

In a world where consumers crave personal connections and seek meaningful brands that stand for something, it's essential for retailers to harness the power of conversations. Whether it's in-store, over the phone, or through digital channels, engaging with customers through meaningful dialogue can be the difference between a disappointing customer experience and long-term loyalty. In this episode, Oliver Banks delves into the multifaceted role of conversations in the retail experience, and how retailers can effectively utilise this engagement to build lasting relationships with consumers.

Listen into this podcast episode and:

• Understand the social nature of consumers and how engaging in meaningful conversations can elevate the customer experience.
• Discover how human interaction conversations form and influence all strong memories about a customer's experiences.
• Learn how technology can serve as an enabler, in assisting customer interactions and facilitating rich conversations.
• Explore how you can leverage conversations to be more proactive, anticipate issues, and provide prompt solutions, all while capturing invaluable customer feedback and insight.

Explore the full show notes and timestamps at www.obandco.uk/245.