227: Enhancing Your Customer Ecosystem

As the retail market continues to evolve, it's critical to think more about ecosystems, specifically from the customer's point of view. In this episode, discover what an ecosystem is and great examples of retailers that are using this approach. Podcast host Oliver Banks explores how you can define and design your owned ecosystem, your relationship ecosystem and how you can look to expand your ecosystem, including following high margin opportunities.

Listen to this episode and discover:

• Examples of the different aspects of your customer ecosystem.
• Key considerations when designing your customer ecosystem.
• What is essential to bring your ecosystem into reality.

Show notes are at www.obandco.uk/227.