225: Transforming Ranging And Curation

Ranging and curation have always been key skills for retailers. But with the rise in ecommerce, the biggest range is not always the best. And curation can be a critical skill that transforms how your customer sees you and your brand. And fast fashion retailers are reinventing the whole product innovation space to drastically accelerate time to market and growth. To uncover how ranging, curation and new product development can drive your business, Oliver welcomes experienced merchant, Liza Amlani, to share more.

In this episode, you'll hear:

• The single most important metric for range success.
• How ultra-fast fashion retailers have been able to transform their ways of working.
• What limits the extent to which customer feedback is used.

Show notes are at www.obandco.uk/225.