Episode 206

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Published on:

3rd Oct 2022

206: Evolving In Store Experiences With Smartphones

Smartphones have disrupted physical stores and have enabled customers to check prices and compare products and retailers right from the shop floor. But given these behaviours are now embedded, what are the opportunities to evolve the in store experience through the smartphone. ChargeBox CEO, Ian Hobson, joins Oliver Banks to explore more.

Listen to this episode of the Retail Transformation Show podcast to hear:

  • How the smartphone has disrupted physical retail.
  • The challenges of building experiences around the smartphone.
  • The opportunities of supporting customers with smartphones.
  • What's the next iteration of mobile-enabled shopping (and living).

Show notes are at www.obandco.uk/206. 

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks