Episode 202

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Published on:

5th Sep 2022

202: Immersive Video To Engage Customers

Livestreaming and shoppable videos are among the fastest growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it's important to plan and execute this complex change effectively. In this episode, Jason Holland from Firework, the global experts in shopping video solutions, joins to explain the opportunities in more detail.

Listen to this episode to discover:

  • Why shoppable video and livestreaming offer new opportunities.
  • How to get started with creating immersive and entertaining videos.
  • Why your livestream trial may not be representative of long term results.

Find the full show notes at www.obandco.uk/202.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks