Episode 189

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Published on:

6th Jun 2022

189: How Livestream Shopping Is Changing Retail

Livestream shopping has grown astronomically, driven by China and the pandemic. And this channel now presents a major opportunity for other retailers to engage with customers and blend the world of entertainment and retail. In this episode, Oliver Banks explores how livestream shopping connects with other new video content formats. You'll hear examples of how livestreams are changing retail and what you can learn from them. Plus, determine if you should be experimenting with livestream shopping or not.

Listen to this episode to discover:

  • Which retailers around the world are leading the way with their livestream shopping experiences?
  • Key considerations why this strategy may be suitable for you.
  • What does the future hold for livestream retail as a channel?

 Full show notes are at www.obandco.uk/189.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks