Episode 171

full
Published on:

31st Jan 2022

171: Letting Avatars Guide Your Transformation

All companies feel they are customer centric. And we're full of data about customers. But how useful is that to guide strategy and change initiatives? And do you and your wider team know that they can to do win and delight customers? Digital Transformation Influencer, Howard Tiersky, joins to explain how avatars, persona and ideal customer profiles can help to guide your transformation.

Listen to this podcast episode to discover:

  • Why customer personas or avatars are essential to remain relevant. 
  • How to balance fact and fiction when creating your avatars. 
  • How to let your avatars guide your transformation and strategy. 

 Find the full show notes at www.obandco.uk/171.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Retail Transformation Show with Oliver Banks

About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

About your host

Profile picture for Oliver Banks

Oliver Banks