126: The Complexity Of Omnichannel Retail

Omnichannel retail is a big trend as consumers increasingly shift their shopping habits. But a lot of confusion exists around words like "omnichannel" and "seamless". In turn, this can add complexity, overwhelm and friction into the customer experience. Join Oliver Banks and explore why omnichannel doesn't need to be as complicated as it seems and how you can transform to become a better omnichannel retailer and keep it simple.

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