115: Learning From Pureplay Retailers

Many of the recent success stories from retailers have been from new, "pureplay" retailers that have traded only through eCommerce channels. With companies like Amazon, Asos, and Gymshark leading the way, there are elements and behaviours that traditional retailers can learn from and take action. To help traditional retailers behave like pureplay e-commerce retailers, consultant Sarah Morris joins Oliver Banks to highlight the differences and opportunities.

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