Episode 68

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Published on:

10th Feb 2020

068: How To Win Customers (part 1)

Customers have so much choice in today's retail market. But, we've never truly understood why a customer would choose to shop with us rather than a competitor - that perhaps has a very similar proposition or offer. Traditional customer analytics tools and systems don't give us the answer, so instead, Richard Hammond and Rocky Howard, co-founders of Uncrowd, are here to help you understand what's going on in a shopper's head so you can learn how to win more customers.

The post 068: How To Win Customers (part 1) appeared first on OB&Co.

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About the Podcast

Retail Transformation Show with Oliver Banks
Deliver retail transformation to improve profitability and delight your customers
The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.



You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.



So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.



The Retail Transformation Show is brought to you by Oliver Banks, Founder of retail transformation consultancy, OB&Co. Find out more at obandco.uk.

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Oliver Banks